The iPod was never the format where the podcast thrived; that honor belongs to the smartphone, but when podcasts first began, the iPod was pretty much the only game in town. The iPod accounted for 60% of the global MP3 device sales in 2004. It was if inelegantly, the default choice for listening to audio programs on the move. It was a hassle to carry out iOS transfers, the entire downloading music from iTunes to PC and then iPod was a bit too much work.