As an LA-based entrepreneur, Will Basta has made significant contributions to venture capital and the startup ecosystem. With a proven track record spanning more than a decade, Will has been pivotal in launching and scaling successful startups. His deep understanding of strategy, marketing, and operations has allowed him to drive growth and navigate the challenges of the digital landscape effectively. Will’s forward-thinking leadership in ecommerce and digital innovation has earned him a reputation as a visionary in the industry. Outside his professional endeavors, Will is a dedicated advocate for clean water initiatives and pitbull rescue programs, highlighting his commitment to social responsibility and global positive change.